Aussie women are turning to fashion glue to keep their outfits in place: clutch
Forget Hollywood tape this festive season: Aussie women turn to GLUE to keep their outfits in place – and it’s safe for your skin
- CLUTCH is the first water-soluble clothing adhesive of its kind
- Aussies ditch their fashion tape and use this skin safe glue
- It allows you to “tie” to clothes for the night and wash them off afterwards
- Annabel Hay launched CLUTCH in December to help ladies this festive season
- The product is manufactured and manufactured in Sydney, Australia
Aussie women are turning to a special type of glue this festive season to keep their outfits in place, rather than fashion tape, which can move and ‘loosen’.
Annabel Hay, 24, is the creator of CLUTCH, the first truly strong adhesive of its kind that will hold your ensemble in place until you wash it off your skin.
The sticky substance is applied directly to the skin and can be easily removed from the body and clothing with a little water.
Annabel Hay, 24, is the creator of CLUTCH, the first truly strong adhesive of its kind that will hold your ensemble in place until you wash it off your skin
Annabel launched CLUTCH in December after noticing a gap in the market for strong, reliable and effective clothing glue.
It’s 100 percent vegan and cruelty-free while being safe for even the most sensitive skin, and those who’ve tried it have been amazed at its staying power.
Only $29 a tube can be used to hold V-neck tops and dresses in place, roll up shirt cuffs, and hold biker shorts in place.
Model Beatrice Thompson tested the adhesive on her cycling shorts and found they stayed perfectly in place as she jumped and ran across her room.
Annabel launched CLUTCH in December after noticing a gap in the market for strong, reliable and effective clothing glue
Start by smearing a small amount of glue onto the skin where you want your clothes to stick and wait about 30 seconds for it to become tacky
‘Oh my god, I love this. There’s nothing more annoying than wearing cycling shorts and having to constantly pull out your camel toe,’ she said.
So how do you use it?
Start by smearing a small amount of glue onto the skin where you want your clothes to stick and wait about 30 seconds for it to become tacky.
Then gently press the clothing onto the glued area and minimize movement for 10 minutes as the glue will become stronger over time.
After all, at the end of the night your clothes can still be machine washed and the glue will come off with your normal shower routine.
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https://www.dailymail.co.uk/femail/fashion/article-11549921/Aussie-women-turning-fashion-GLUE-outfits-place-Clutch.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 Aussie women are turning to fashion glue to keep their outfits in place: clutch