She has built a fortune worth more than £1 billion by using clever marketing skills to capitalize on her stunning curves.
And now Kim Kardashian is looking to add millions more to her fortune with the release of a new bra with built-in nipples.
The 43-year-old reality star debuted her new Skims Ultimate Nipple Bra with a cheeky ad posted to her Instagram account, which has 364 million followers.
In the ad, Kim said: “Earth’s temperature is getting hotter, sea levels are rising, and ice sheets are shrinking.” I’m not a scientist, but I believe everyone can use their skills to contribute.
Kim Kardashian is set to add millions more to her fortune with the release of a new bra with built-in fake nipples
“That’s why I’m introducing a brand new bra with a built-in nipple.” No matter how hot it is, you’ll always look cold. “Some days are hard – but these nipples are harder.”
While fans called the new bra “genius,” the star’s Instagram feed was flooded with comments from breast cancer patients praising the design.
One wrote: “As a breast cancer survivor, thank you so much, I’m crying.” “We need this product so much.”
Scottish-born Hollywood hairdresser Maxinne Lyon, a stage three breast cancer survivor, said: “This bra will obviously appeal to Kim’s traditional fans and younger women who want to emulate her sexy look.” But for breast cancer survivors it’s a game-changer.
While fans called the new bra “genius,” the star’s Instagram feed was flooded with comments from breast cancer patients praising the design
“When it comes to reconstructive surgery, the nipple is always the most difficult part to restore. Most of the time the nipple is simply tattooed.
This bra will give millions of women the chance to have a natural look again. I don’t think Kim thought of this when she designed the bra – but it’s brilliant.”
The fashion historian Dr. Einav Rabinovitch-Fox said: “In the 1960s and 1970s, with the rise of the feminist movement and counterculture, the ‘natural look’ gained popularity, particularly the ‘no bra look’.”
A Hollywood stylist said: “This will create a red carpet craze. “Everyone will go for the ‘perky nipple’ look.”
The new bra will go on sale on Tuesday, with pricing yet to be announced. Ten percent of the proceeds go to the international environmental organization 1% For the Planet.