Bud Light traders face homophobic slurs over Dylan Mulvaney’s fiasco
The real losers in the bud-light fiasco: Truck drivers claim they were scammed and abused, while 500 independent dealers are “really hurt” by the boycott following the disastrous Dylan Mulvaney campaign
- A former Anheuser-Busch executive said the “biggest losers” from the Bud Light boycott were independent beer retailers across America
- Some truck drivers who deliver the beer have been victims of homophobic slurs
- Distributors have suffered after a boycott of Bud’s partnership with Dylan Mulvaney led to a slump in sales
Truckers distributing Bud Light across America have been met with insults including homophobic slurs following the backlash over the beer’s Dylan-Mulvaney partnership.
Details of the incidents came as a former Anheuser-Busch executive said independent distributors were the “biggest losers” amid the ongoing excitement.
Several have reported that a drop in Bud Light sales has hurt business. Many are family businesses independent of Anheuser-Busch who were caught off guard by the Mulvaney collaboration and the backlash that followed.
Some said their drivers pointed the middle finger at them and were even called “gay beer sellers”. abc news.
Anheuser-Busch is now desperate to win back customers who have boycotted its products, which include Budweiser and Michelob.
It is alleged that Bud Light traders have been insulted over the beer’s partnership with Dylan Mulvaney. A former Anheuser-Busch executive said independent distributors were the “biggest losers” in the debacle
Anheuser-Busch is now desperate to win back customers who have boycotted its products, which include Budweiser and Michelob
Anson Frericks, who resigned from his Anheuser-Busch leadership position last year, said, “The biggest losers here are the 500 independent companies in the US that sell Anheuser-Busch products.” Those are the people who really hurt. ‘
The president of one distributor said the distributors and their employees were in a “really bad situation” and bemoaned the “frustrating” situation.
Some of the distributors are considering increasing the salaries of workers who rely on commissions after sales and sales plummeted as a result of the ongoing boycott.
The Pestinger Distribution Company in Kansas told ABC that sales of Bud Light have fallen about 30 percent in recent weeks. Owner Matt Pestinger said, “We’re a little stressed because you never want to be in the red.”
He said he still has faith in Anheuser-Busch’s leadership and “[respects] the way they dealt with it.
Another CEO said the workers “felt it.”
A third added: “Ultimately, the people who are most impacted are the local small retailers and wholesalers in your community.”
Anheuser-Busch, the company that owns Budweiser and Bud Light, has lost $15 billion in value since the merger was announced.
Budweiser recently teamed up with Harley-Davidson for a macho commercial showing beer cans bearing the motorcycle manufacturer’s logo – as company executives try to win back customers.
Bud Light’s partnership with trans influencer Dylan Mulvaney has caused sales to drop
The commercial shows a grey-haired male mechanic working on a Harley before showing three men drinking beer.
Of a rock instrumental, a male narrator says, “The greatest legacies are built with courage and resilience, one detail at a time.” “This bud is for you.”
The masculine tone is in stark contrast to Bud Light’s ill-fated partnership with 26-year-old Mulvaney, which saw the trans influencer receive a can of beer with her face on it to celebrate 365 days of “femininity.”
And while Anheuser-Busch has fallen in value, competitors have added $3.2 billion to the market value of their brands.
Molson Coors, owner of Coors Lite, saw a $2.2 billion increase in market value, about 20 percent, while Heineken saw a $1 billion increase — an increase of 1.7 percent.
Bud Light sales have declined significantly since the beer’s partnership with Dyland Mulvaney, and analysts at JPMorgan expect that will cause Anheuser-Busch’s earnings to fall 26% this year
Bud Light sales are down more than 23 percent since the week ended May 6, according to JPMorgan beverage analyst Jared Dinges.
He said the bank expects US volumes to fall by 12 to 13 percent over the course of a year.
“We believe there is a subset of American consumers who will not be drinking Bud Light anytime soon,” analysts said Tuesday.
He added: “Since early April, shares have underperformed their EU beer peers by 15%.”
“We believe this is due to the uncertainty in the US as investor focus has clearly shifted to the potential impact of the bud light controversy.”