Cole’s big problem is uncovered by buyer after big change

A shopping trip to Coles ended in disaster for an angry shopper as the debate over the new brown paper bags reignited.

The supermarket giant joined rival Woolworths in June in eliminating soft plastic shopping bags in a bid to reduce its carbon footprint by reducing unnecessary packaging.

The Queensland woman packed her purchases in Coles’ new 25 cent brown paper bags, which hold up to 6kg, which has divided customers in recent months.

She regretted the decision on the way back to her car when the bags broke.

Footage taken shortly afterwards shows groceries and the purchase receipt strewn on the floor among torn bags and broken handles as the shopper unleashes a scathing tirade.

“Thanks, Coles, for your little damn 25 cent paper bags that supposedly hold 6kg,” the woman begins.

“I didn’t even have 15 pounds of food in this thing and it just broke.”

She ends the rant by making fun of Coles’ catchy commercial jingle.

“Down down, groceries are down,” she says.

“F*** you, Coles!”

The food varied in weight, from blocks of ice and a cup of pasta to bags of chips and other snacks and a 1-liter bottle of soda.

The shopper added in the comments that she distributed the items in the bags as evenly as possible.

“It’s difficult to find the right balance when you only have two heavier items but in different sizes,” the shopper explained.

She also pointed out that she won’t be the first or last shopper whose shopping bags fall apart.

“Many others have had the same problem.” “If the bags are not fit for purpose or cannot hold the stated 6kg, they should not be sold,” she added.

This shopper’s Coles paper bags (pictured) held out until she reached the car park

The video was viewed almost 100,000 times in two days and sparked mixed reactions from Australians.

“Why does Coles even sell these if they don’t work?” “Thank God I’ve been hoarding all the better bags,” said one woman.

Another added: These bags of 3 1.25L bottles of soft drinks have got the better of me. Since then, when I get her, I carry her like a baby.

A third said: “My 81 year old mother broke a Coles bag in the middle of the street.” She fell and broke her arm and when I told the Coles manager he said “well.”

While some shared their own horror stories about the bags, others suggested keeping more durable, recyclable alternatives on hand for shopping trips.

One added: “At Coles & Woolies you have to pay for bags, we have cameras with us and we have to be our own cashier while they rake in billions in profits.”

A second explained: “I will never buy bags from any supermarket as I’m sick of being ripped off.”

Another said: “My bag had minced meat and olive oil and it broke when I entered my house! Olive oil everywhere now.”

She won’t be the first or last shopper whose shopping bags fall apart

Coles stands by its claim that the bags can hold up to 6kg of food.

“Our paper bags have undergone extensive independent testing and have shown they can safely hold six kilos of food, including refrigerated and frozen items, and can be reused multiple times,” a spokeswoman told Daily Mail Australia.

“Since we announced our decision to phase out soft plastic bags in May, we have been impressed with our customers’ response to paper bags and thank them for their willingness to adapt to and support this important change.”

The supermarket giant said this would remove 230 million plastic bags from circulation across the country within a year.

“The most sustainable option is to bring your own reusable bag to the supermarket, but for those who have forgotten, we continue to sell 100 percent recycled paper bags that can be recycled curbside, as well as other reusable options,” says Coles Group Chief Operations and Sustainability Officer Matt Swindells made the announcement in May.

Coles recently ditched soft plastic shopping bags, replacing them with 25p paper alternatives designed to hold 6kg of groceries (stock image)