Crown Paints is facing “sexism” backlash over an ad about the father wondering if the baby is his

Crown Paints has come under fire for alleged “sexism” in its new advert about a couple expecting a baby.

The ad is one of a series of sing-along ads shared on the color brand’s social media channels, telling different “life stories” of a chorus of singers.

It tells the story of a couple “Hannah and Dave” who meet at a rave and get together, Dave wants a baby while Hannah isn’t sure.

When Hannah does get pregnant, a singer knowingly sings to the camera, “Hannah’s hoping for a girl, Dave’s just hoping it’s his.”

The ad sparked angry reactions online. Tara tweeted: “Dave hopes it’s his? Are we still living in the 1970s? Disgusting. And puke-inducing twee.

“Furthermore, a woman is not allowed to decide whether she wants to have children or not. Having children shouldn’t be something anyone is pushed into. Your publicity people are a joke.”

The ad tells the story of a couple

The ad tells the story of a couple “Hannah and Dave” who meet at a rave and get together, Dave wants a baby while Hannah isn’t sure

When Hannah becomes pregnant, a singer knowingly sings to the camera,

When Hannah becomes pregnant, a singer knowingly sings to the camera, “Hannah’s hoping for a girl, Dave’s just hoping it’s his.”

Jenny Scott tweeted: “Seriously bad publicity. Women who don’t want children are constantly being told that they will change their minds. This advertisement only plays to this false narrative.”

Sonja Evans wrote: “Absolutely disgraceful advert portraying Hannah as a woman sleeping around.”

Alex Lacey posted: “Sorry – Dave just hoping it’s his? What did you think you were doing? That’s a shame.’

Nicola Piper tweeted, “Dave hopes it’s ‘um what the heck is that!!'”

Caroline Parsons wrote on Facebook: “This is so demeaning for women… There’s a baby on the way he hopes it’s his [what] Flipping Idiot wrote this ad. I don’t get angry often, but come on… illegal raves that portray women as prostitutes.’

The ad sparked angry reactions online. Tara tweeted:

The ad sparked angry reactions online. Tara tweeted: “Dave hopes it’s his? Are we still living in the 1970s? Disgusting. And vomit inducing twee’

Nicola Piper tweeted:

Nicola Piper tweeted, “Dave hopes it’s ‘um what the heck is that!!'”

Sonja Evans wrote:

Sonja Evans wrote: “Absolutely disgraceful commercial portraying Hannah as a woman who sleeps around”

Alex Lacey posted:

Alex Lacey posted: “Sorry – Dave just hoping it’s his? What did you think you were doing? That’s a shame’

Caroline Parsons wrote on Facebook:

Caroline Parsons wrote on Facebook: “This is so demeaning for women… There’s a baby on the way he hopes it’s his [what] Flipping Idiot wrote this ad. I don’t get angry often, but come on… illegal raves that portray women as prostitutes.

Maddi Newton added:

Maddi Newton added: “Really annoyed by this ad! Suggestions that women don’t know their own minds and are once again putting down childless women… Not to mention the “Dave just hopes it’s his” part. Awful’

Susan Pugh wrote:

Susan Pugh wrote: “It’s not just color, it’s derogatory to women and an advertisement”

Crown Paints has come under fire for alleged

Crown Paints has come under fire for alleged “sexism” in its new advert about a couple expecting a baby.

The ad is one of a series of sing-along ads shared on Crown Paints' social media channels, telling various

The ad is one of a series of sing-along ads shared on Crown Paints’ social media channels, telling various “life stories” of a chorus of singers

Maddi Newton added: “Really annoyed by this ad! Suggestions that women don’t know their own minds and are once again putting down childless women… Not to mention the “Dave just hopes it’s his” part. Awful.’

Susan Pugh wrote, “It’s not just color, it’s pejorative of women and an advertisement.”

In response to some of the criticism, Crown Paints wrote, “We’re sorry you feel this way. We see Hannah as a confident female character who is comfortable making her own decisions and has control over if and when she changes her mind.

“We’re sorry if you were offended by the comment in this ad – we were just trying to tell the story of one of life’s special moments in a light-hearted way.”

A spokesman for Crown Paints said: “Our series of ‘Life Stories’ ads is designed to celebrate some of life’s special moments, from first relationships and homes to first babies. We believe the ad, which tells the story of Hannah and Dave, portrays a modern couple and a strong female character who is comfortable making her own life choices, including parenthood.

“Their decision to have a child was a mutual one and there is no suggestion that Hannah was pressured into it. Other comments made in the ad are intended to be in jest and certainly not to offend.

“The commercials have had an overall positive reception and we’re pleased that people are relating to the life stories of our characters.”

https://www.dailymail.co.uk/news/article-11096529/Crown-Paints-faces-sexism-backlash-advert-father-wondering-baby-his.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 Crown Paints is facing “sexism” backlash over an ad about the father wondering if the baby is his

Emma Colton

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