Essential Integrated Marketing Strategies for Growing SMBs

Huynh NguyenDecember 20, 2022

Essential Integrated Marketing Strategies for Growing SMBs

Today’s most successful companies understand the value of integrated marketing: A holistic approach to marketing that involves all aspects of your brand and its relationship with customers. To be effective, a company must present a unified front to the world, both online and off. Developing this marketing strategy may take time and careful planning, but it could pay off big in the long run. Integrated marketing campaigns are a great way to reach new audiences and build brand trust between your company and your digital audience. Here are a few tips for how to run an integrated marketing campaign:

Develop a Clear Brand Message

The first step in developing a clear brand message that is consistent across all channels is to have an understanding of your target audience. While you need to establish a strong brand identity, it’s equally as critical to understand your audience and how they want to be spoken to.

SMBs often compete with larger companies in their industry for attention and investment dollars. For SMBs to succeed against these competitors, they must establish trust with their customers – and nothing builds trust like consistency!

Consistency is how consumers know who you are and what makes you different from every other company trying to sell them something. And when customers feel like a company understands them as unique individuals, they’ll be more likely to do business with those brands again in the future.

Create a Content Schedule

To grow your business using an integrated marketing strategy, you must create a content calendar and schedule it across all channels. When a new month starts, you’ll have an outline of what kinds of content you’ll be sharing on each channel in the coming days and weeks.

The key is ensuring the content is consistent across all channels. The last thing you want is for a customer who follows your Facebook page to be confused by completely different offerings on Twitter or Instagram. Consistency helps build customer trust and makes them more likely to buy from you again. It also allows them to easily find whatever they’re looking for across all platforms so they can research before making purchases.

Partnering with a company like Adroll can gain your business access to easy-to-use marketing tools that can help you learn more about your campaigns. With Adroll’s UTM link builder, you can easily input a link to your campaign and instantly get statistical data about what channels your customers are more engaged on and how you should adjust your campaigns in the future. These tools and services are essential if you struggle to create an engaging and effective marketing campaign. Adroll has all the integrated marketing tools you might need to succeed in your industry.

Incorporating social media best practices into your business will take some time—but it’s well worth it. As long as SMBs provide valuable information in an authentic way through social media platforms, they’re sure to get noticed among their competitors and consumers.

Keep SEO in Mind

Search engine optimization is an essential aspect of successful marketing. SEO is a long-term strategy that can produce significant results in your online search ranking and bring many relevant customers to your site. SEO involves creating regular content for your site, like blog posts, and targeting keywords you want to rank for within your industry. The most successful posts are those that answer a question or provide information to your audience. To ensure that your post ranks highly, make sure it includes the following:

Keywords: Include relevant keywords and phrases for your industry and local area so that when people search online for them, they will find you. Ensure you use the same keywords throughout the post rather than attempting to rank for multiple keywords within a single blog.
Meta descriptions: Write some engaging copy to use as meta descriptions on social media channels such as Facebook and LinkedIn. These can be very effective at attracting clicks from users who are browsing through their newsfeeds or company pages looking for interesting content.

In today’s digital world, having a website and doing some Facebook posts is no longer enough. To succeed in business today, you need an integrated marketing strategy that uses every available channel for maximum effect. By keeping your audience in mind at every step of this process—and using the right tools at each stage—you can ensure that your message is delivered as effectively as possible.