Heinz launches a vintage clothing line with real ketchup stains

Looks delicious! Heinz is launching a vintage fashion collection featuring clothes with actual ketchup marks — and says the tomato stains are “not a stain, they’re a statement.”

  • Heinz has teamed up with US clothing resale platform thredUP to launch the Vintage Drip line
  • The collection includes 157 vintage pieces stained with real ketchup
  • According to Heinz, tomato stains on clothing are “not a stain, but a statement”
  • The stained clothing is aimed at “fashion risk-takers and foodies alike.”

Heinz has launched a clothing line that uses real tomato ketchup to stain vintage and thrift garments.

The spice giant has partnered with online resale platform thredUP to launch its HEINZ Vintage Drip collection in the US.

With 157 pieces, the range includes popular streetwear and designer items that are “intentionally designed to accommodate all sizes and genders” and are available in sizes from XXS to XXL.

According to Heinz, each piece has a “unique” ketchup mark, which the brand describes as “not a stain.” [but] a statement’.

Heinz has created a range of vintage and second-hand streetwear and designer pieces with real ketchup stains (pictured).

Heinz has created a range of vintage and second-hand streetwear and designer pieces with real ketchup stains (pictured).

The spice giant has teamed up with US clothing resale platform ThredUP to create the line, which includes 157 tomato-stained pieces

The spice giant has teamed up with US clothing resale platform ThredUP to create the line, which includes 157 tomato-stained pieces

According to Heinz, the clothing (pictured)

According to Heinz, the clothing (pictured) “sustainably celebrates the character that HEINZ ketchup stains impart to clothing.”

Alyssa Cicero, Brand Manager, Brand Communications, HEINZ, said of the range that the collection is about “sustainably celebrating the character that HEINZ ketchup stains give to clothing”.

She added, “We saw an opportunity to take the stain we left on the clothing as another iconic brand symbol and take the narrative from a stain to a statement.”

According to thredUp, the HEINZ Vintage Drip collection is a timely arrival as demand for beloved clothing hits an all-time high among Gen Z and Millennial consumers who want to be environmentally conscious.

According to a study by thredUp, about 62 percent of Gen Z and Millennials say they look for a second-hand item before buying it new.

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‘Not a stain’: Heinz says the markings on its clothing line, which it created using real tomato ketchup, should be taken as a ‘statement’

The Vintage Drip collection (pictured) features clothes stained with ketchup

Stains on clothing were created using real tomato ketchup

The stains were created on the garments using genuine Heinz tomato ketchup, which the brand has described as a “statement.”

There are 157 pieces in the range (shown) that are exclusive to thredUP's website

There are 157 pieces in the range (shown) that are exclusive to thredUP’s website

Erin Wallace, vice president of integrated marketing at thredUP, said: “We believe every piece of clothing deserves a second life – even victims of summer cookouts.

“We are thrilled to be collaborating with an iconic brand like HEINZ to create the first-ever line of ketchup-infested second-hand clothing that celebrates reuse.

“This collection offers fashion risk-takers and foodies alike a unique opportunity to participate in the circular economy while doing good for people and the environment.

According to clothing resale platform thredUp, the clothing (pictured) is aimed at

According to clothing resale platform thredUp, the clothing (pictured) is aimed at “fashion risk-takers and foodies alike”.

Heinz's Vintage Drip collection (pictured) was launched as interest in used clothing has reached an all-time high

Heinz’s Vintage Drip collection (pictured) was launched as interest in used clothing has reached an all-time high

“We hope it squirts…um…drips!”

North American ketchup lovers can get their hands on the collection via a drop on thredUP’s website starting September 13th.

Proceeds from the Vintage Drip Collection go to Rise Against Hunger.

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Bradford Betz

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