Jenna Bush Hager is calling on Kim Kardashian to hire male models with “daddy bodies” to promote her new SKIMS line for men – and even suggested her husband Henry for the job.
Kim, 43, announced her new collection on Monday with a sexy campaign that featured sports stars Neymar, 31, and Nick Bosa, 26, flaunting their rock-hard abs in their new boxer collection.
But while the hot high-flyers flexed their muscles in the raunchy photo shoot, 42-year-old Jenna demanded that “real men” be there.
“Well, here’s the thing, Kim. I like that you had those very tight and strong pants [men], [but] “You have to have real men up there, like a Henry Hager,” she said on Tuesday’s episode of the Today show.
Jenna Bush Hager, 42, is calling on Kim Kardashian to employ male models in “dad bodies” to promote her new SKIMS line for men
Kim, 43, announced her new range on Monday with a sexy campaign featuring sports stars
“If Kim gets into shapewear, she needs to highlight the people with the dad bod because none of that…nobody needs it.”
Kim also signed 25-year-old NBA star Shai Gilgeous-Alexander, who plays for the Oklahoma City Thunder.
Ahead of the launch, Kim said: “Expanding into menswear is an important milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everyone.”
“Having an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL’s best defensive player Nick, I think speaks volumes about how SKIMS has evolved into a brand that can provide comfort to all audiences , not only for women.
“I’m incredibly excited for this next chapter for SKIMS and can’t wait for everyone to experience our amazing product range.”
Men already make up over 10 percent of SKIMS’ existing customer base.
Kim founded the company in 2019 with partners Jens Grede, who serves as CEO, and Emma Grede, who serves as Chief Product Officer.
According to Forbes, the shapewear brand, which stocks a wide range of sizes from XXS to 5XL, is believed to account for a third of Kim’s estimated net worth of $1.7 billion, with the company reaching a value of $4 billion in July .
26-year-old Nick Bosa showed off his impressive physique in the SKIMS men’s advertising campaign
With the help of Brazilian soccer star Neymar, Kim offers her shapewear to new customers
Oklahoma City Thunder NBA player Shai Gilgeous-Alexander, 25, also posed in the campaign, flexing his muscles in black shorts
The New York Times previously reported that SKIMS will generate $750 million in revenue this year. of $500 million in 2022.
Jens said the decision to expand into menswear was “reinforced by a growing number of men who have already embraced the brand’s existing product offerings”.
“Entering the $111 billion U.S. men’s apparel market creates an incredible opportunity for the company as we work to continue reaching new audiences and unlocking new categories for the next generation of consumers,” she said in a statement.
Kim’s new men’s collection will introduce three collections: Cotton, Stretch and Sport.
There will be figure-hugging underwear and sportswear in brown, khaki, gray and black in sizes XS to 5X.
Prices range from $16 to $54, while package prices range from $42 to $98.
Jenna suggested her husband Henry promote Kim’s new SKIMS for men while also advocating for men with “daddy bodies.”
The Today show host has been married to Henry for 15 years and they have three children together: Mila, 10, Poppy, 8, and Hal, 4.
Jenna has now been married to her husband Henry for 15 years. They have three children together: Mila (10), Poppy (8) and Hal (4).
She regularly talks about her other half on the NBC breakfast show and recently admitted she “went too far” with a joke about an affair.
Her co-host Hoda presented a hypothetical scenario and asked, “Okay, you see a man sitting on a park bench in Central Park with a book, reading. What’s the first thing you think of?”
Jenna replied, “If they have little glasses too, just sit and read, and if they read something that I respect? I mean, that could be a vehicle for an affair.”
She immediately backtracked and emphasized that she was just “joking.”
She added: “I would never do that.” “Henry and I are very happy and he reads.”