Kim Kardashian reportedly made millions of dollars in just five minutes as the highly anticipated launch of her SKIMS menswear collection broke website records with its huge sales.
The 43-year-old reality superstar launched her shapewear brand in 2019, but has only just started rolling out options for men and is said to have “broken website traffic records” with the launch TMZ.
Sources close to The Kardashians star, who already has a net worth of $1.7 billion, claimed that 25,000 orders were received within five minutes of the range’s release on Thursday.
Prices for the Underwear and Basics range start at $20 and go up to $80. The launch campaign featured sports superstars Neymar Jr., Nick Bosa and Shai Gilgeous-Alexander as models for the pieces.
After announcing the big business move, Kim admitted that expanding the range to include men was a “big milestone” in the company’s history.
Keeping up with the money: Kim Kardashian reportedly made millions of dollars in just five minutes as the highly anticipated launch of her SKIMS menswear collection broke website records
‘Big milestone’ Kim incorporated menswear into her multi-million dollar fashion brand earlier this week and sales have gone through the roof
She said: “Expanding into menswear is a major milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everyone.”
Kim further admitted that she is “incredibly excited” to begin the next chapter of her successful brand, which is valued at $4 billion.
She said: “I’m incredibly excited for this next chapter for SKIMS and can’t wait for everyone to experience our amazing range of products.”
Jens Grede, CEO and co-founder of SKIMS, shared that men make up 10% of their existing customer base, so this move makes sense.
Towards the end of last year, the billionaire entrepreneur expanded her brand to include pajamas and released her latest swimwear with the brand over the summer.
Additionally, the Armenian beauty recently explained that the entire inspiration for her business venture came from her own difficulties finding shapewear that suited her skin tone.
she said TIME magazine: “It started with simply finding shapewear that matched my skin tone.
“I used to take my shapewear and dye it with tea bags and coffee in the bath. I always like to see it on myself. “I can totally tell if I miss a few drops.”
Smart move: The billionaire businesswoman hired attractive sports stars like Nick Bosa (pictured) to model the range
Tatt is nice: Footballer Neymar Jr. showed off his body art as he posed up a storm for Kim’s new SKIMS collection
Busty beauty: The Kardashians star nearly spilled out of her pink Skims bra as she struck several sexy poses for her Instagram followers
Noticeable: Kim expanded her billion-dollar brand to include nightwear late last year
Over the summer, a woman claimed on TikTok that the SKIMS brand “saved her life” when she was shot because its “so close” connection kept her from bleeding to death.
The woman – who goes by the username honeygxd online – said: “Kim Kardashian saved my life. “I was shot four times this New Year.
“The night of filming I was wearing a SKIMS shaping bodysuit under my dress. It was so tight on me that I literally couldn’t bleed to death. I recommend it. I recommend it.’
Kim quickly became aware of the viral video and commented, “Wowww.”