Saudi Arabia-backed LIV Golf signs a multi-year TV deal with CW Network after falling out with other American broadcasters linked to the rival PGA Tour
- The deal includes revenue sharing between both parties with no TV rights fee
- CW Network has not aired a live sporting event since WWE SmackDown in 2008
- LIV CEO Greg Norman has been pushing for a TV deal since the start of the 2021 tour
- CW Network has a presence in 220 US markets, which is a small but big coup for LIV
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The Saudi-backed LIV Golf Tour has finally landed a deal with an American broadcaster and is singing with the CW Network after falling out with ESPN, Fox Sports, NBC, CBS, Apple and Amazon.
Nexstar Media Group has announced a multi-year deal with LIV Golf to air on the CW, although terms of the deal have not yet been announced.
LIV Golf’s first event of the 2023 season is scheduled for February 24-26 in Mexico. Previously, the controversial PGA rival was limited to YouTube broadcasts.
Greg Norman, CEO of LIV, has been trying to strike a deal with a US broadcaster since 2021
LIV Golf is on the verge of an agreement to broadcast its 14 live events across the US with CW Network
The deal gives LIV Golf a chance to reach a wider audience, according to CEO and Commissioner Greg Norman, himself a former PGA star.
‘[The agreement] will provide accessibility for our fans and maximum visibility for our athletes and partners,” Norman said in a statement.
“We are very proud to note how momentous it is that a league that has only been in existence for a year has secured a full transfer deal in its first full league season.”
LIV Golf is heavily funded by Saudi Arabia’s sovereign wealth fund, which has committed at least $2 billion to the circuit. But while the rebel tour has garnered media attention in the form of news articles, that publicity has yet to be translated into any media rights or sponsorship deals.
There are some big names involved in LIV Golf, including big winners like Brooks Koepka, Dustin Johnson, Cameron Smith and Bryson DeChambeau who have been lured to LIV Golf with lucrative signing bonuses said to be worth $100-200 million . Phil Mickelson was reportedly paid $200 million to join LIV Golf.
Critics say LIV Golf is simply a “sports wash” of Saudi Arabia’s brutal human rights record.
https://www.dailymail.co.uk/sport/golf/article-11653867/LIV-Golf-inks-multiyear-TV-deal-CW-Network.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 LIV Golf Signs Multi-Year TV Deal With CW Network