Mom says her son Ryan Furtado was killed by a Peloton bike in his New York apartment

A mother is suing exercise bike giant Peloton, claiming one of their exercise bikes fell on her son, severing an artery and leaving him dead on the floor of his Brooklyn apartment.

According to a lawsuit filed in New York, Johanna Furtado says her son Ryan was “instantly killed” when his bike fell on him while he was using it as a lever to get up from the ground as part of an exercise program in January 2022, a week before his 33rd birthday . Birthday.

When Furtado got up off the ground during his exercise and used the equipment as leverage, “the bike flipped over and crashed into his neck and face, severing the carotid artery in his neck, killing him instantly.”

His body was eventually discovered by the NYPD, the bike was on his face when he was found.

Furtado’s death is not the first to involve a Peloton bike. In 2021, a six-year-old died after being dragged off a treadmill, while a three-year-old suffered a “brain injury” in a similar incident. The company’s treadmill has since been discontinued.

Ryan Furtado’s mother, who says her son was “killed instantly” when his Peloton bike fell on him and severed an artery, is suing the company

The lawsuit describes that Furtado was doing “core” training at the time of the tragic accident

Furtado was training here, at 86 Fleet Place in downtown Brooklyn, when he was found dead

It was a dramatic crash for the company, which has become a fitness darling for those working from home during the Covid-19 pandemic.

Last month, Peloton managed to beat sales expectations for the fiscal fourth quarter, but the exercise equipment maker reported a larger-than-expected loss, due in part to recall costs and a shift in consumer spending.

The lawsuit describes that Furtado was doing “core” training when the tragic accident occurred at his $4,000 apartment in downtown Brooklyn, New York.

“The workout requires riders to get off the bike to do floor exercises.” Ryan got off the bike and did the floor exercises. “When he got up from those exercises, Ryan used the bike to help him get up,” the suit reads.

The lawsuit alleges that Peloton should have recognized “the foreseeable abuse where people would also use the subject bike to pull themselves off the ground during exercise, creating an unknown risk of injury to the user, as in the case of Ryan.”

As part of the “Core” workout, riders are asked to use the bike to help stretch.

Furtado’s heartbreaking obituary was released in Maui. Well, he was from the island, describes his life as “flourishing” and calls his death “sudden”

He was a graduate of the University of Redlands in California and was living in Brooklyn at the time of his death

Peloton Co-Founder/CEO John Foley speaks during TechCrunch Disrupt in 2018

Latest images from Peloton CEO Barry McCarthy at the Sun Valley Conference in July 2022

Peloton bikes are marked with a warning label on the front of the bike. The lawsuit states that this disclaimer is insufficient.

A section of the lawsuit states that the company should have multiple warning labels to “properly warn the user of injuries that could occur if the subject bike is used to pull themselves off the ground during exercise.”

in one Answer, Peloton blamed Furtado’s death on his own negligence.

Furtado’s heartbreaking obituary published in maui now, A native of the island, he describes his life as “prosperous” and calls his death “sudden.”

He was a graduate of the University of Redlands in California and was living in Brooklyn at the time of his death.

“Throughout his life he loved his family, friends, travel, music, baking, gaming and everything Star Wars related.” He loved the sea and land alike and found adventure where he could. “He left us far too soon and we will always love him,” the tribute reads.

A GoFundMe page This was set up to help Furtado’s family pay for nearly $17,000 in funeral expenses.

In this homage he is referred to as “dear colleague, dear friend, shining star”.

“He was someone who made everyone feel welcome and special.” “Ryan was great at his job and excelled at friendship — he was always there for his people, of which there are many,” it continues .

For Peloton, the worries seem to be endless.

Earlier this year, the company sought a rebrand as a “healthcare company” rather than an exercise bike manufacturer.

“We are shifting perceptions from home to everywhere, from fitness enthusiasts to people of all levels, from exclusivity to inclusivity among all current and future Peloton members,” Chief Marketing Officer Leslie Berland said in a written statement in May.

The company rolled out new tiered membership pricing, ranging from $12.99 to $24 per month, and said its app now offers the largest number of free courses since its launch in June 2018.

In October, the company said it would cut about 500 jobs in addition to nearly 800 layoffs in August 2022. It also closed its distribution network in North America and shifted delivery work to third-party suppliers.

Peloton saw incredible sales growth at the height of the coronavirus pandemic.

Earlier this year, the company sought a rebrand as a “healthcare company” rather than an exercise bike manufacturer

Peloton executives at the time of the company’s September 2019 IPO

The company, a Peloton store in Corte Madera, California, has fallen out of favor after the lockdown ended

The New York-based company’s stock price has multiplied in 2020 due to lockdowns that have made its expensive bikes and treadmills popular with customers who pay a monthly fee to take part in interactive workouts.

In 2021, sales began to fall as vaccinations allowed people to exercise more freely from home, including going to the gym.

In a letter to shareholders in August, President and CEO Barry McCarthy said consumers have shifted their spending to travel and experiences, but the New York-based company has seen an increase in hardware sales.

McCarthy also said that costs related to a seatpost recall announced in May significantly exceeded initial expectations.

“An estimated 15,000 to 20,000 of our 2.2 million affected members elected to pause their monthly subscriptions in the fourth quarter until they received a replacement seat post,” he added.

Peloton Interactive Inc. lost $241.8 million, or 68 cents a share, in the three months ended June 30. A year earlier, the company lost $1.26 billion, or $3.72 per share.

Wall Street had expected a loss of 45 cents a share.

McCarthy warned about the coming quarters.

“We currently do not expect free cash flow to remain positive for the next two quarters primarily due to the seasonality of our hardware sales, the timing of inventory payments, marketing spend as we invest in growth and prepare for the holiday season, and a-” time spent on seat posts; “However, we expect to achieve this target again in the second half of fiscal 2024,” he said.

Additionally, Peloton plans to resume pre-sales of its Tread+ treadmill in the US this holiday season. McCarthy said the Consumer Product Safety Commission last quarter approved their design for a new rear guard for the product. Peloton will begin retrofitting existing Tread+ products later this year. For members who so wish, the rearguard will be raised, which is 17,000 so far.

Looking ahead to the first quarter, Peloton expects revenue to be in a range of $580 million to $600 million.