REVEALED: Man United’s new shirt sponsorship deal with Snapdragon is worth a WORLD RECORD £60m a year – even after TeamViewer investors branded their deal an ‘appalling verdict’!
- The Red Devils have reached an agreement with software provider Snapdragon
- The deal is worth a record £60m a year and starts from next season
- Listen to the latest episode of Mail Sport’s ‘It’s All Kicking Off!’ podcast!
Manchester United’s search for a new shirt sponsor is over after the club confirmed it had agreed a £60million deal with US software company Snapdragon.
The software giant is a subsidiary of technology company Qualcomm, which has been negotiating with United to become the club’s new shirt sponsor.
The new contract is larger than the current largest shirt sponsorship package, held by Real Madrid and Fly Emirates.
The Red Devils were looking for new shirt sponsors after announcing last year that their existing contract with TeamViewer would not be renewed.
The current contract with the German firm is worth £47m a year, but the company has come under pressure during the pandemic from shareholders who described the five-year, £235m deal with United as an “appalling judgment”.
Manchester United has signed a new jersey sponsorship deal with US company Snapdragon
United’s existing sponsorship deal with Team Viewer ends at the end of the season
TeamViewer later announced that an agreement had been reached for United to buy back its front-of-shirt sponsorship rights, and that the club had since considered new investment.
The software company is now a global partner of United.
United confirmed its new sponsor in a short press release on Tuesday, saying: “Manchester United PLC has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc., which will see the Snapdragon brand featured on the club’s iconic jerseys.”
“Qualcomm Technologies is already a global partner of Manchester United and promotes its Snapdragon brand.
“Snapdragon processors power premium products from the world’s largest brands, including smartphones, PCs, extended reality glasses, gaming devices, wearables and connected cars.”
“As part of the expanded agreement, Snapdragon will become Manchester United’s kit partner from the start of the 2024/25 season and will feature on the home, away and third kits of the men’s and women’s teams.”
United’s new shirt sponsor will cover the first team’s home, away and third kits
The deal also sees Snapdragon appearing on the women’s jerseys, replacing existing sponsor Team Viewer
United will play the remainder of the current season wearing kits with Team Viewer logos after deciding to postpone the rebranding until next year given the number of kits already in circulation.
The Snapdragon logo will appear on United’s iconic red home kit, as well as the away and third kits for the men’s and women’s teams.
The deal comes at a time of rising tensions between United’s owners and loyal fan base, with supporters often protesting against the Glazer family.
United supporters want the club to be sold to a new owner and are frustrated by delays in the ongoing process, which originally began in November last year.