REVEALED: Tottenham superstar Son Heung-min CANNOT take his own selfies with fans – or even touch their phones – as part of the South Korean striker’s sponsorship deal

REVEALED: Tottenham superstar Son Heung-min CANNOT take his own selfies with fans – or even touch their phones – as part of the South Korean striker’s sponsorship deal
- Son Heung-min became an ambassador for tech giant Samsung this summer
- A TikTok video shows the Spurs star refusing to hold a fan’s iPhone for a selfie
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In a viral video, Son Heung-min is seen refusing to hold a fan’s iPhone when he asked for a selfie because of his…
The video on TikTok shows a fan offering the South Korean star his iPhone so he can take a selfie of them together.
When Son realized what product she was offering him to hold, he put his hands together apologetically and explained that he couldn’t take the photo but was happy that the fan would do so instead.
The video then shows Son being offered a phone by another fan, on which occasion he happily took the selfie with a fan who was holding up a Tottenham jersey with his name on it.
As part of a sponsorship deal with Samsung, Son is not allowed to take his own selfies or touch fans’ phones if the product is owned by a rival company.

A video on TikTok reveals Tottenham star Son Heung-min was unable to hold a fan’s iPhone to take a selfie due to his contract with Samsung as a brand ambassador

The video then shows that Son enjoys taking a selfie of a fan who owns a Samsung product
The South Korean international became a brand ambassador for Samsung earlier this summer.
His contract with them means fans who don’t have Samsung phones will have to take selfies if they ever meet the Tottenham star.
Since working with Samsung, Son has regularly promoted their products on his Instagram account.
At the time of writing, Son’s most recent Instagram post promoted Samsung as part of its “Everyday SmartThings with Son” campaign.
The video shows the 31-year-old lounging at home and promoting his products, including televisions, refrigerators, watches and phones.
Son is in high demand among companies as an ambassador for their products, thanks in part to his status as South Korea’s biggest sports star.
He has also worked with brands such as Calvin Klein, Burberry, Gatorade and insurance company AIA Singapore

Son had a good start to the 2023/24 Premier League season, scoring a hat-trick against Burnley
Son has had a good start to the season after struggling last season.
After jointly winning the Premier Golden Boot in 2021/22, he scored just 10 league goals last season.
He has scored three goals in four games this season, all part of a hat-trick in the 5-2 win over Burnley.