Right-wing influencers have offered to advertise on X in support of Elon Musk after major brands paused their ads on the platform because the billionaire approved an anti-Semitic post.
Apple and IBM joined a number of companies that stopped advertising on the social media platform formerly known as Twitter last week after Musk endorsed a post that claimed Jewish people were ” fomenting dialectical hatred against whites.”
In the following days, right-wing online personalities such as Andrew Tate, Babylon Bee CEO Seth Dillon and YouTuber Tim Pool pledged their support for the platform.
Dillon promised that his conservative satire website would spend $250,000 on advertising on X to support “free speech.” Pool said his website will also raise $250,000 for advertising
But influencers are still missing millions to make up for the deficit. Apple alone spent more than $100 million a year on advertising on the platform.
Right-wing influencers have offered to advertise on X in support of Elon Musk after major brands stopped advertising on the platform
Andrew Tate ate pledged the largest sum, claiming he would give Musk $1 million a month without doing any advertising at all
Musk, who has 163 million followers, responded to the post with: “You told the actual truth.”
He wrote on “As others cut ad spending to punish Musk for the crime of letting free people speak, The Bee is committed to spending more.”
Meanwhile, Tate, who is facing sex trafficking charges in Romania, pledged the largest sum, claiming he would give Musk a million a month without doing any advertising.
He said, “I’m going to promote X on X, I’m literally going to promote your own platform on this platform.” $1,000,000 a month. You don’t need other advertisers. Just let me know where to pay @elonmusk.’
Musk responded to Tate’s offer, writing, “You are a good man.”
Babylon Bee CEO Seth Dillon promised that the conservative satire website would spend $250,000 to advertise on X to support “free speech.”
YouTuber Tim Pool said his site will also allocate $250,000 to ads on X over the next few months
According to Romanian authorities, Tate is worth about $10 million. Therefore, it is unclear how he would pay Musk $1 million a month.
On Friday, Axios reported that Apple would stop advertising on the platform after 164 rabbis and activists called on Apple, Google, Amazon and Disney to stop advertising.
IBM, the European Commission and Lions Gate Entertainment have also pulled ads on the platform in response to Musk’s post.
The companies’ decision came after both Musk’s anti-Semitic post and a report from liberal advocacy group Media Matters that ads from Apple, Oracle, NBCUniversal’s Bravo network and Comcast were placed on X alongside anti-Semitic material.
IBM said it stopped advertising
The company said in a statement that it has “zero tolerance for hate speech and discrimination and we have immediately stopped all advertising on X while we investigate this completely unacceptable situation.”
The European Union’s executive branch said separately on Friday that it was pausing its advertising on X and other social media platforms due, among other things, to an increase in hate speech.
The White House issued a statement about Musk’s “abhorrent” promotion of anti-Semitism.
Following the backlash, Musk backtracked on his previous endorsement of the anti-Semitic post and clarified that he does not believe hatred of white people extends “to all Jewish communities.”
Musk, who was heavily criticized by the Anti-Defamation League and the Israeli Foreign Ministry for his previous comments, then attacked the ADL and accused it of racism. He said she was “unfairly attacking the majority of the West, even though the majority of the West supports the Jewish people and Israel.”
Over 100 Jewish rabbis and activists had called on Apple, Google, Amazon and Disney to stop advertising on X. Apple boss Tim Cook can be seen in the picture
Media Matters published a report claiming that ads from major brands like IBM, Apple, Oracle and Comcast’s Xfinity and Bravo ran alongside content “promoting Adolf Hitler and his Nazi Party.”
“That’s because, on their own principles, they cannot criticize the minority groups that pose their greatest threat,” Musk added.
Musk doubled down on his criticism of the ADL hours later, writing: “I am deeply offended by the messages from the ADL and any other group that de facto promote anti-white racism or anti-Asian racism or racism of any kind.” I have tired of it. Stop it now.’
Meanwhile, X CEO Linda Yaccarino said: “The position of
“I think this is something we can and should all agree on,” she posted on Thursday.
According to a statement from