Slick Stick: How a young woman made $200,000 in just one week with her “brilliant” hair gadget
A young woman made over $200,000 in just seven days after sales of her “brilliant” hair product skyrocketed.
Melbourne-based Mia Plecic is the self-taught CEO and mastermind behind the Slick Hair Company, known for its global success with the “Slick Stick” ($24.99), an anti-flyaway hair stick.
“We do a big sale every year as it really encourages potential customers to make urgent transactions and for us Cyber Week is the perfect fit,” she told FEMAIL.
Mia Plecic [pictured]from Melbourne, is the CEO and mastermind behind the Slick Hair Company, known for its global success with the “Slick Stick,” an anti-flyaway hair stick
Launched in December 2019 with the Slick Stick as a solution to those pesky baby hairs, Slick Hair Company is now available in over 1500 Australian stores including Coles, Stylerunner and Universal Stores.
Mia dropped out of university studying physical education in 2013 to pursue a career in business, having founded or worked with more than 20 start-up companies over the past nine years.
She used TikTok in the brand’s early days to make $1 million in just one year selling the genius hair sticks inspired by Australia’s biggest influencers.
Similarly, Mia was particularly stunned by her recent wealth due to the dire state of the 2022 cost-of-living crisis.
While the wand generally sells a unit every four minutes worldwide, Cyber Week sales brought a whole new hit.
The college dropout used TikTok in the brand’s early days to make $1 million in just one year selling the ingenious hair sticks created by Australia’s biggest influencers
A Slick Stick sold every minute all week – with the site selling 40 percent of firsts company-wide.
“This year in particular, we weren’t sure what to expect given the cost of living crisis – so we offered a bigger discount than usual and couldn’t believe how successful it was,” she said.
The businesswoman was pleased to note how important big sales events — like Black Friday, Cyber Week and Boxing Day — were to small businesses that were just getting off the ground.
‘Sales periods are so beneficial to small businesses as they generate large revenue, which always supports cash flow.’
A young woman made over $200,000 in just seven days after sales of her “ingenious” product skyrocketed during Cyber Week
The special thing about the slick stick is its ingredients.
The wand is made with jojoba and evening primrose oils that tame any flyaways without leaving your locks oily or crunchy.
Using the wand means you can go without things like hairspray or bobby pins while enjoying a natural and cruelty-free product.
Ms. Plecic, who views business as a form of problem solving and visualizing where products would fit into the market, says she developed the magic wand as a solution to one of the world’s most common cosmetic ailments.
“Women deal with these crazy baby hairs on a daily basis that are super annoying. We use gel or hairspray, then we have to wash it out, which is even more annoying,” she said.
“I’m not a hairstylist, I never said I was, but I’m a problem solver,” she said. “If I were to buy it, I would sell it.”
Launched in December 2019 with the Slick Stick as a solution to those pesky baby hairs, Slick Hair Company is now available in over 1500 Australian stores including Coles, Stylerunner and Universal Stores
When Mia founded Slick Hair Company just months before the COVID pandemic went into lockdown, little did she know her idea would be an overnight success.
“I never thought I could sell products in Iceland or Saudi Arabia and in countries that we generally wouldn’t target.”
The then 29-year-old said she woke up one morning to find that one of her TikTok videos featuring her product had racked up five million views and $30,000 in sales overnight.
At the time, she was still running the burgeoning business from her one-bedroom apartment in Melbourne, where she also kept her supplies
The hair company will also be the first Australian brand to be stocked with Sephora in the Middle East from December 15
But she’s come a long way since then.
“Slick Hair Company is a business I’ve built from day one so cash injections are helpful, especially for us as we have 12 new products launching in the first quarter of 2023 so have a huge year ahead of us .”
The hair company will be too the first Australian brand to stock at Sephora in the Middle East from December 15th.
The Slick Stick is now available in over 100 stores across the UAE, including the Sephora flagship store in The Dubai Mall, the world’s #1 Sephora store.
“We are very excited to be joining Sephora in the Middle East just in time for the holiday season. It’s the largest global market and we couldn’t be prouder to partner with such an iconic business and have much planned for the new year including a launch event in Dubai in 2023,” said Mia.
But that’s not the extent of Slick Hair Company’s international expansion.
The Slick Stick will also launch at two US retailers in January 2023 after opening its Los Angeles warehouse earlier this year.
The businesswoman was pleased to note how important big sales events — like Black Friday, Cyber Week and Boxing Day — were to small businesses just getting off the ground
Videos shared on TikTok show how effective it is in action, while there are more than 1,300 four- and five-star reviews describing the beauty purchase as a “game changer” and “amazing.”
“I’ve never found anything for my frizzy and naturally curly hair that always controls hair fall without leaving my hair feeling uncomfortable and frizzy. I would definitely recommend it,” says a recent review.
“I love the slick stick so much! The only thing that helps tame my high flyers! I will never use anything else again!’ added another.
https://www.dailymail.co.uk/femail/beauty/article-11544265/Slick-Stick-young-woman-200-000-just-one-week-genius-hair-gadget.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 Slick Stick: How a young woman made $200,000 in just one week with her “brilliant” hair gadget