The Bachelor on Ten has fewer viewers than The Project amid fears after Cricket Australia’s failed bid

One of Channel 10’s leading names says the network is in a death spiral after the premiere of its flagship show The Bachelors flopped, drawing fewer viewers than The Project.

The Bachelors opened Monday to just 309,000 Tube viewers, down 18,000 from the low-rated New Look The Project that aired just before.

The poor ratings have unsettled TV bosses, as employees now fear for the station’s long-term future.

Insiders fear Channel Ten is on a death spiral after its flagship show The Bachelors (pictured) flopped and had fewer viewers than The Project, leading to her

Insiders fear Channel Ten is on a death spiral after its flagship show The Bachelors (pictured) flopped and had fewer viewers than The Project, leading to her

One of the contestants on The Bachelors

One of the contestants on The Bachelors

It comes just days after the broadcaster’s bold $1.5 billion bid for Cricket’s TV rights was rejected by Cricket Australia, which opted to remain free-to-air with Seven for considerably less money , while Fox Sports bought the pay-TV rights.

The insider believes the huge sum was a desperate last-ditch effort to expand the channel’s viewing reach – and should have been used to find new viewers to lure them to their other shows.

“The problem is that the TV channel can only advertise itself to its own viewers – and that is becoming less and less now with no opportunity to increase the number,” they said.

“I didn’t even know the new Bachelors season was starting so soon – and I work for the channel. How are new viewers supposed to know that?’

The prime-time show once had about a million viewers a night in its heyday in 2018, when NRL’s “Honey Badger” Nick Cummins drew 940,000 fans in the capital cities alone.

But the franchise and Ten have since declined rapidly. Last year’s premiere was branded a disaster when it only drew 482,000 Tube viewers.

But Monday night’s figure of 309,000 could prove definitive. On the second night to Tuesday, the numbers fell even further, to just 273,000.

The Bachelor opened Monday to just 309,000 Tube viewers, 18,000 fewer than the low-rated new-look The Project, which aired immediately before.

The Bachelor opened Monday to just 309,000 Tube viewers, 18,000 fewer than the low-rated new-look The Project, which aired immediately before.

On the second night to Tuesday, the numbers fell even further, to just 273,000

On the second night to Tuesday, the numbers fell even further, to just 273,000

The Bachelor once drew about a million viewers a night in its heyday in 2018, when NRL's

The Bachelor once drew about a million viewers a night in its heyday in 2018, when NRL’s “Honey Badger” Nick Cummins drew 940,000 fans in the capital cities alone

It follows the launch of Ten’s new national midday news, which drew just 45,000 viewers nationwide – including just 1,000 in Perth, the hometown of its presenter Narelda Jacobs.

Even with that low number, it still made the top 100 shows in Australia – but the following day it had dropped out of the top 200 with a number under 10,000 overall.

“I expected it to fall — but not by this much and so soon,” another insider said. “It’s just not sustainable. Something has to change.

“Home-produced drama and reality TV shows are pointless if you can’t find new viewers.

“Ten didn’t have a single show in the top 12 on Monday — even ABC had three shows in it.

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Ten’s new national midday news drew just 42,000 viewers nationwide – including just 1,000 in Perth, the hometown of its presenter Narelda Jacobs (pictured).

“Sports and news dominate the ratings top 10 – but Ten just can’t keep up. While our competitors’ news programs dominate the top 10, our 5 p.m. news ranks even below The Bachelor.

“Without a major newscast or a sports audience, the message about new series can’t be spread.”

Studio 10’s new 10am time slot is also struggling, with zero viewers in Perth and dismal ratings everywhere else.

“Honestly, who tunes their 10am TV to 10am for this show if they haven’t already been watching 10am for the news?” added the insider.

“The reviews give us this answer: very few people.”

Some staffers now fear the network’s US bosses will soon pull the plug on Ten’s much-mocked Paramount Plus app, which has failed to catch on with viewers.

It had hoped its coverage of Australia’s football A-leagues and the British FA Cup would attract new viewers, but fans have criticized the network’s coverage.

The Paramount Plus app does not run natively on some leading smart TV brands, which means it must be viewed on PCs, phones or tablets, or streamed from the devices to TV screens.

The $8.99-per-month app also doesn’t allow users to pause or rewind the action, further frustrating sports fans.

Ten had hoped its coverage of the Australian A-Leagues and British FA Cup would attract new viewers, but fans have criticized the network's coverage

Ten had hoped its coverage of the Australian A-Leagues and British FA Cup would attract new viewers, but fans have criticized the network’s coverage

With the NRL, AFL and cricket rights all now blocked on competing channels, there are no medium-term prospects for Ten to include other mass-spectator sports.

“I can’t see the US pouring money into something that’s clearly not working much longer,” the insider warned.

“And if they unplug Paramount Plus, I’m afraid that soon thereafter the entire network will either be up for sale — or they’ll just unplug and walk away.”

Ten insisted to Daily Mail Australia they were happy with the start of The Bachelor, saying it was a “strong result in a brand new era”.

“It was the #1 entertainment show among younger viewers and Australians were talking about the show, with #TheBachelorsAU being #1 on Twitter,” said a spokesperson.

“It reached 439,000 national viewers, including one-day video-on-demand broadcast, was the #1 show in 16-39 year olds, #1 in its time slot in under-50s, 25-54 and 16-year-olds – up to 39 years old.

“It also had a huge commercial share of 37 percent among 16-39 year-olds, 30.2 percent among 18-49 year-olds, 29.3 percent among under-50s, and 27 percent among 25-year-olds.” up to 54 years old.

“This audience is only going to grow as the franchise typically increases by more than 30 percent when total 7-day audiences and on-demand viewing are factored in.”

Ten said the revamped Project line-up, featuring Sarah Harris and Waleed Aly as presenters, was also a success.

“It increased the time slot by 72 percent from 10 week-on-week,” the spokesman said.

“Audience leaned into the bombshell Prince Harry interview with The Project at 7 p.m. and ranked #2 in its time slot among Under 50s, 25-54s, 16-39s and 18s 49-year-olds”.

With NRL, AFL and cricket rights all now blocked on competing channels, there are no medium-term prospects for Ten to include other sports with mass viewership

With NRL, AFL and cricket rights all now blocked on competing channels, there are no medium-term prospects for Ten to include other sports with mass viewership

Ten refuses to reveal subscription numbers for Paramount Plus but says it’s the fastest-growing streaming app in Australia.

The network also stressed that it had never made a formal bid for the cricket TV rights.

“It became clear that our goals and views on the future presentation of the sport and its value are not aligned,” the spokesperson added.

‘Paramount congratulates the successful consortium and wishes them and Cricket Australia all the best for the future.’

https://www.dailymail.co.uk/tvshowbiz/article-11621733/The-Bachelor-Ten-fewer-viewers-Project-amid-fears-failed-Cricket-Australia-bid.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 The Bachelor on Ten has fewer viewers than The Project amid fears after Cricket Australia’s failed bid

Greg Norman

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