The Best Commercials featured on the Superbowl
Whilst many fans will often clamor towards the Superbowl for the contest itself or the halftime show featuring one of the world’s most prominent artists, commercial breaks and advertisements have become one of the many staples of Superbowl weekend that have further increased the event’s overall hype and reputation amongst the top yearly sports outings.
One of the best ways to achieve a strong and affective marketing campaign is to secure an advertising slot during a live broadcast for various high-profile encounters that are showcased to a mainstream audience, with the Superbowl arguably being the greatest amenity available for all commercial endeavors.
To book a slot on the upcoming Superbowl LVII broadcast, companies will have to pay an estimated amount of $7million for a thirty second advert which only a very few specific brands can afford to pay, with the advertisement production also including several high-profile names and levels of production to present their products in the best way possible.
Looking ahead to the upcoming Superbowl weekend broadcast, there is once again expected to be severe competition as to decide who will earn a spot during the advertising intervals, which could allow some sports fans to check out all the latest super bowl prop bets on the Betway sportsbook.
Before fans are inevitably subdued to that peculiar Burger King jingle about the Whopper deal, it is certainly a great time to reminisce on the very best Superbowl advertisements that fans have previously been treated to over the years which are still greatly remembered and often discussed to this very day.
- “Whassup!” – Budweiser (2000):
A simple yet oddly memorable commercial that many sports fans could often relate to, as this advertisement focuses on a number of friends talking on the phone whilst sitting on their sofa, watching the game with a bottle of Bud.
The phrase and expression that will always make this commercial a success stems from the strange greeting between the friends as they yell ‘Whassup’ whilst flopping their tongue out.
This advertisement has since spanned into various forms of media, including a parody appearance in the first release of the ‘Scary Movie’ comedy films as well as other types of pop culture.
Whilst there are plenty of other advertisements that may offer many more impressive visuals or high-profile names, no one can deny the sheer magnitude of popularity that this advertisement has continued to garner since its initial airing during the Superbowl XXXIV broadcasts in 2000.
- “The Man your Man could smell like.” – Old Spice (2010):
There may be no finer way to showcase how important good hygiene is than the method that Old Spice presented this manner during the their Superbowl XLIV broadcast that featured one of the most hilarious and repeatable openings to any advertisement that has ever been released.
‘Hello ladies! Look at your man. Now back to me. Now back to your man. Now back to me. Sadly, he isn’t me.’
Isaiah Mustafa absolutely nails this role that features plenty of light-hearted humor and skits that will keep any viewer entertained, with Old Spice continuing to produce plenty of over-the-top advertisements that continue to garner major attention whenever they air.
Whether you’re a fan of the deodorant brand or not, you simply cannot deny that when it comes to marketing, there maybe no greater asset to the commercial scene than the many light-hearted Old Spice ads that so often air, with their 2010 Superbowl airing being the one that started this upwards trend.
- “Macintosh commercial” – Apple (1984):
Apple has now grown into one of the world’s most recognizable brands thanks to their incredible strides and products that they have produced for the tech industry as well as all local homes, however in the early 1980s they were hardly viewed as being as prominent as they are today.
That would change during the Superbowl XVIII broadcast as a dark dystopian trailer was released showcasing their upcoming release of the Macintosh computers.
The trailer was famously directed by Ridley Scott and takes major inspiration from the popular dystopian novel ‘Nineteen Eighty-Four’ written by George Orwell which depicts a bleak future where all minds are controlled by the greatly feared ‘Big Brother’.
This trailer has remained as one of the greatest marketing releases throughout the Superbowl’s entire tenure, with many long-time fans proclaiming that this harrowing yet spectacular ad has remained at the pinnacle of all future Superbowl commercials that they should strive to beat.
The 1984 Mcintosh trailer was certainly an early prelude as to the sheer genius behind a number of future Apple marketing campaigns that would later pave the way for the company to grow into one of the world’s most successful and decorated brands.
Looking ahead to Superbowl LVII weekend, fans tuning into the broadcast will be eager to catch a glimpse at some of the latest advertisements that should make for a great amount of entertainment during some of the game’s breakpoints and maybe could later earn a future spot on this list should they live up to the hype.
