Twitter’s blue bird crashes: Cops called as Elon Musk had sign removed from company’s San Francisco headquarters ‘without notifying security’ – as he changed company name to ‘X’ after 18 years

Police were briefly called to Twitter’s San Francisco headquarters after a worker began tearing letters off the building’s iconic sign a day after Elon Musk renamed the platform “X.”

Police responded to a “possibly illegal road closure” in front of the building on Monday afternoon after a man on a cherry picker was seen removing parts of the company sign – but later said no crime had been committed.

As of 2.30pm work appeared to have stopped for other reasons and only the letters ‘he’ and a bird remained on one side of the sign.

San Francisco Police Department officials suspected the work was approved by Twitter but was not properly communicated with building security. Police told DailyMail.com in a statement that it was not a police matter and directed any further questions to Twitter.

Crowds gathered and took photos of the sign’s dismantling, potentially marking the annihilation of an internet brand that for nearly a decade and a half transformed the way people around the world communicated.

San Francisco police arrive at the scene as a worker removes letters from the Twitter sign. A spokesman for the San Francisco Police Department said no crime had been committed

A worker removes letters from the Twitter sign posted on the outside of Twitter’s headquarters in San Francisco on July 24

Crowds gathered and took photos of the sign being dismantled, which eventually drew police attention

Inside the building, Musk also began renaming conference rooms to reflect the letter The New York Times.

The change to the company’s Market Street signage comes about a day after Twitter owner Elon Musk announced he would be completely rebranding the platform he bought last year and ditching the bird logo.

Late Sunday night, the letter X was projected onto the building and traffic turned to the site shortly after

“Around 12:39 p.m. Tenderloin Station officers in the 10th and Market Street area responded to a report of a possible illegal road closure,” a San Francisco Police Department spokesman said in a statement to DailyMail.com.

“Through their investigation, officers were able to determine that no crime was committed and that the incident was not a police matter,” they added.

A pile of characters removed from a sign on Twitter’s main building can be seen in San Francisco on Monday afternoon

A worker on Market Street places the various letters removed from the sign and places them on the pavement under the supervision of a police officer

The change to the company’s Market Street signage comes about a day after Twitter owner Elon Musk announced he will be completely rebranding the platform he bought last year

Local police said someone from Twitter had a work order to remove the sign but “didn’t share it with security and the property owner of the building.” according to the San Francisco Standard.

The renaming of Twitter seemed to come at the last minute, but had also taken a long time to prepare. In 2017, Musk said he bought back the X.com domain from PayPal, the payments company he founded in the 1990s and later sold.

“Right now I have no plans but it has great sentimental value for me,” he tweeted at the time.

Walter Isaacson, the famous author who has published biographies of Steve Jobs and Leonardo Da Vinci, will publish the story of Musk’s life later this year.

In a post on Twitter, Isaacson shared an excerpt from his book that explains the story of Musk’s obsession with the letter X and his plans in 1999 to establish X.com as a one-stop shop for various internet and financial services.

Twitter’s new logo is seen atop the company’s headquarters building in downtown San Francisco, California, late Sunday night

Twitter’s new logo can be seen on the company’s headquarters building in downtown San Francisco, California

Now, Musk plans to use Twitter as a basis to revisit that goal almost 25 years later.

“His concept for X.com was great.” “It would be a one-stop shop for all financial needs: banking, digital shopping, checks, credit cards, investments, and loans,” Isaacson wrote.

But after internal conflicts, the company was renamed PayPal and sold. Isaacson said Musk told him before he even took over Twitter that he was going to rebrand it to X.com.

The shared excerpt from the book reveals that in the days leading up to his acquisition of Twitter in late October, Musk texted Isaacson at 3:30 a.m. one morning: “I’m really looking forward to finally implementing X.com the way it should have been, using Twitter as an accelerator!”