Why watermelons are so expensive at Coles and Woolworths

Why watermelons are so expensive in Australia right now – when will prices finally drop?

  • Whole watermelons sell for $34 each at Woolworths and $28 at Coles
  • Supermarkets say products can vary based on weather, supply and demand
  • Prices are expected to drop during the peak watermelon season from December to May

Australians are shocked at the price of watermelons in supermarkets across Australia – and they’re not going to go down anytime soon.

Whole watermelons sell for $34 each at Woolworths stores, while a whole fruit sells for $28 at Coles.

Harris Farm has listed a whole watermelon online for $21.

So what is the reason for the enormous prices?

“We pay farmers the market price for their produce, which can vary throughout the year due to weather, seasonality, supply and demand,” said a Woolworths spokesman.

Whole watermelons sell for $34 each at Woolworths stores, while a whole fruit sells for $28 at Coles

Whole watermelons sell for $34 each at Woolworths stores, while a whole fruit sells for $28 at Coles

“We are currently paying our watermelon suppliers much more due to reduced supply in the market and ongoing bad weather in key growing areas.”

The peak watermelon season is between December and May, and by then prices are expected to drop.

“Watermelon is not currently in peak season, which is affecting product availability,” Woolworths spokesman said.

“We operate in a highly competitive market and are always working to find the right balance so that suppliers receive a fair market price and our customers have access to affordable fresh produce.”

The peak watermelon season is between December and May, and by then prices are expected to drop

The peak watermelon season is between December and May, and by then prices are expected to drop

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Bradford Betz

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