Woolshed on Hindley’s controversial promotion of free drinks based on bra size for women

A popular pub was blown up after a controversial promotion offering women free drinks based on their bra size, with the slogan “the bigger the merrier”.

The Woolshed on Hindley in central Adelaide advertised a free drink offer for its guests for the price of having their tops off.

“Hanging the bra is inconvenient, hang it in the shed and let go,” the social media post reads.

“So do you guys.”

Female party-goers received one free drink for a bra size A, two free drinks for a cup size B, and three free drinks for a cup size C.

A popular pub was blown up after a controversial promotion that offered women free drinks depending on their bra size, with the slogan ‘the bigger the merrier’.

Some guests took to social media to condemn the action and the backlash forced Den Woolshed (pictured) to cancel the event and issue a humble apology

As part of the campaign, bras were hung on the walls of the nightclub.

But some guests took to social media to condemn the action and the backlash forced the Woolshed to cancel the event and issue a humble apology.

“We would like to address the concerns raised in relation to a recent social media post shared by our nightclub,” the Facebook post read.

“We sincerely apologize that this post made some of our customers uncomfortable and embarrassed as that was never our intention.”

“Based on feedback from our community, we have canceled the promotion and are currently working on ideas for different promotions that promote a fun, safe and inclusive environment for all.”

“Going forward, senior management will review all promotional activities to ensure an inclusive environment is created for all of our clients.”

One user commented that it was a “horrible idea” and that it was “seriously inappropriate stuff”.

“Do you even discuss as a team what actually looks good for your company before things like this come out?” another wrote.

“It’s clearly a terrible idea. It doesn’t take much thinking to figure that out.’

“Whoever was responsible for promotions needs to be fired,” wrote a third, “there are plenty of promotional ideas that work but don’t annoy customers.”

The venue was decked out with bras hanging on the walls for the campaign (pictured), which drew backlash on social media

The Woolshed was also recently criticized for two similar controversial advertisements that violated “community standards for responsible drinking” as set out in the Alcohol Beverages Advertising Code Scheme (ABAC).

The promotional piece in 2019 read, “I don’t really like tequila, but a shot doesn’t hurt,” followed by the lyrics, “Three hours later,” and a video of a kid dancing.

Another gave guests a chance to win a $150 drink voucher by “tagging someone who can relate to the struggles of a Sunday hangover,” accompanied by a graphic that read, “I think I do.” sprained my liver.”

ABAC said the two posts violated standards within a national code because of the presence of children in alcohol-related advertising and because Promotion of binge drinking.