Woolworths announces a major step back after customers threatened a boycott when its 10% discount for Extra members was revoked online

Woolworths Australia has backed away from controversial changes to its Everyday Extras subscription program after it was heavily criticized by shoppers.

In June, the major retailer announced that the 10 percent “once a month” discount for subscribers would be eliminated for all online orders starting July 1.

But thousands of shoppers complained, with many posting angry posts on social media claiming that they were happy to pay the $7 a month fee because of the discount and that just “im Business” to access it.

And it seems Woolworths management has been listening. A spokesperson confirmed the discount would be reintroduced on November 1 for eligible Extra subscribers.

Woolworths Australia has backed away from controversial changes to its Everyday Extras subscription program after it was heavily criticized by shoppers

“After listening closely to customer feedback, we learned that our Everyday Extra subscribers would like the option to redeem their monthly discount in-store or online,” the spokesperson said.

“From November 1, we are once again offering our Everyday Extra subscribers the opportunity to redeem their 10 per cent monthly discount online when they shop at Woolworths and BIG W.”

The good news was shared in online budgeting groups – one woman posted a screenshot of the conversation confirming the change.

The mother seemed particularly excited about the fact that Big W orders would be available again, as her nearest route is a “20 hour round trip” and therefore the only convenient option is online.

Other parents were also relieved.

‘Thank God! “I have three little boys and I try to avoid doing my big shopping at the store,” said one mother.

However, others said Woolworths had lost their business for good because they had scrapped the online discount.

“Too late, I’ve now moved my $300 a week to Aldi.” “WW should have listened to our feedback from the moment they said they were stopping online.”

“Then I’ll get back to you!” I canceled because it was too difficult to do my big shopping with my five-month-old child in tow!’ added another.

The spokesperson added: “We thank our customers for their feedback and hope this change makes it easier for our Everyday Extra subscribers to unlock even more benefits this Christmas and next year.” “Everyday Extra subscribers can also use their discount on ” Redeem Everyday Rewards Member Price products to save even more at checkout.”

Daily Mail Australia understands that the discount will only save users $100 at each store.