- Wrexham has announced a new sponsorship deal with a whiskey company
- Co-owner Rob McElhenney announced the investment in a hilarious video
- Listen to the latest episode of the Mail Sport podcast “It’s starting!”
In typically hilarious Hollywood fashion, Wrexham have announced American whiskey company Four Walls as one of the club’s new sponsors.
Club co-owner Rob McElhenney is also an investor in the brand, along with his co-stars Charlie Day and Glenn Howerton, who also star in the hit television sitcom It’s All Sunny in Philadelphia.
The club has enjoyed a meteoric rise since McElhenney and Ryan Reynolds completed the takeover in 2021. During this time, the pair have brought numerous other high-profile commercial opportunities with them.
United Airlines became the League Two side’s main shirt sponsor before the start of the season and the new deal with Four Walls will see an American organization buy out more of the club’s advertising space.
The drinks sponsor will take its place on the sleeve of Wrexham’s training kit and has been revealed in a brilliant video with McElhenney, Day and Howerton all discussing the investment.
Wrexham have announced a new jersey sleeve sponsorship deal with American whiskey company Four Walls
Four Walls whiskey branding will appear on the sleeves of Wrexham’s training jerseys
Rob McElhenney introduced Four Walls Whiskey as the club’s newest American sponsor
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Filmed in a high-rise apartment in Philadelphia, the trio sit down to watch Wrexham play and McElhenney holds up a bottle of Irish-American whiskey to officially announce the endorsement deal.
Howerton and Day first discuss the drink’s branding on the front of the first team’s playing shirt. They are then told it will be featured on the club’s training kit instead.
McElhenney then lands a final blow when he explains that Four Walls will only appear on the sleeves of training tops, pointing to the TV broadcast before the Wrexham players step off the team bus in vests.
The whiskey sponsor was featured in a hilarious video alongside McElhenney’s co-stars Charlie Day (right) and Glenn Howerton (left).
The video announcement was well received by football fans who love Wrexham’s fresh approach to normally making serious and business-like announcements on behalf of new investment.
Wrexham is enjoying a great season as the club aims for promotion in back-to-back years after winning the National League last season and currently finishing third in the fourth tier of English football.
When McElhenney, who also takes on the role of head drinker at Four Walls Whiskey in Manhattan, made a statement on Wrexham’s official website to mark the new partnership, he struck a more serious tone, saying: “Our whiskey is a tribute to the bar and the …” The free feeling you get when you enter the four walls – leave all worries behind the door and be completely in the moment – just like our fans do when they enter the racetrack area.
“We’re proud to wear Four Walls on our sleeve and I can’t wait for fans around the world to soon be able to celebrate some victories with a glass of Four Walls.”